Privacy Policy

This privacy policy (this “Privacy Policy”) describes how Thimble and Thread LLC, a Michigan limited liability company, and its affiliates (“Company,” “we,” or “us”) collect and process personal information in relation to your use of our services and website: https://thimbleandthread.app (collectively, the “Services”). If you do not agree to this Privacy Policy, your choice is to not utilize our Services or provide personal information in connection with them. By utilizing our Services, you agree to this Privacy Policy and expressly consent to the processing of personal information according to this Privacy Policy.

Notice at Collection: To understand (i) the categories of personal information we collect, (ii) the business or commercial purposes for such collection, (iii) whether your personal information is shared or sold, and (iv) how long the Company keeps your personal information, please see Section 1 through Section 4 of this Policy.

1. Personal Information We Collect.

A. Information You Choose to Give Us

• Contact information, including your name, address, city, state, zip code, email address, and telephone number.
• Demographic information you choose to give us, including your age and gender.
• Information provided or accessed in connection with the Services we provide, including online forms, account information, and communications with our support team.
• Payment information to complete purchase transactions.

B. Information Automatically Collected by Using Our Website

• Your device data and how you interact with our website, including IP address, browser type, and unique device identifier.
• Usage information, including the pages or content you view and searches on our website.
• Cookies and similar technology. Please review the cookie technology section below for more information.

C. Categories of Sensitive Personal Information

• Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

2. How We Use Information We Collect.

We may process this information to:

• Fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase a subscription to our Services, or otherwise inquire about our Services, we will use that information to process your payment and facilitate access and/or respond to your message. We may also save your information for these purposes.
• Provide, offer, support, personalize, and develop your account on our Services.
• Process your requests, purchases, transactions, and payments and prevent transactional fraud.
• Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• Help maintain the safety, security, and integrity of our Services, databases and other technology assets.
• Test, research, analyze, and conduct product development to develop and improve our Services, databases, and other technology assets.
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
• Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.
• Personalize, measure, and improve our advertising to you.
• Fulfill any other use that we describe when you provide the information.

Please note that we may anonymize or reasonably deidentify your personal information so that it can no longer be reasonably associated with or used to identify you in some circumstances. We may retain and use such information for any legitimate business purpose without further notice to you or obtaining your consent, unless required by law.

3. Disclosing, Sharing, and Selling Information.

A. Disclosing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We disclose personal information as stated below:

• with data analytics, software/IT, cybersecurity, cloud service, consultants, financial, legal, and other similar providers that support our business.
• with banks and credit card processors to the extent necessary for Company to deliver the services.
• when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
• when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
• in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.
• to enforce or apply our agreements, including for billing or collection purposes.
• for any other purpose we disclose to you when you provide the information.

B. Sharing Personal Information for Personalized Advertising

The Company shares personal information with trusted third-party marketing partners to deliver personalized advertisements tailored to your interests, helping you discover products and services that align with your preferences. This information may include device identifiers, IP address, browser type, website usage and referring URLs, purchase activity and geolocation information.

C. Selling Personal Information

We may sell personal information, including information related to your products and shopping preferences to third parties. We do not sell personal information pertaining to minors under the age of sixteen (16).

4. Information Security and Retention.

We use reasonable administrative, technical, and physical security measures to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes. To determine the appropriate retention period for personal information, we consider applicable laws, the volume and nature of the personal information, its purpose, and the potential risk of harm from its unauthorized use or disclosure.

5. Cookies and Tracking Technologies.

A. Cookies

Our Services may use “cookies” and other tracking technologies to gather information about your interactions. This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. Our websites may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on the website more personal and interactive. We do not currently honor “do not track” signals from a web site browser. Please refer to your computer browser help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, you will need to repeat the process if you use another computer or change browsers. If you refuse or delete cookies, some of the functionality of our Services could potentially be impaired.

B. Large Language Models

The Company powers its artificial intelligence features with Google’s Gemini API and Anthropic’s Claude API to assist you. Any personal information you input in our artificial intelligence-enabled tools may be disclosed to Google and Anthropic. Google does not use API data, inputs, and outputs for training its models by default; please review Google’s API data usage policy and Google’s privacy policy for more information. Anthropic does not train its models on API inputs and outputs by default; please review Anthropic’s privacy policy for more information. We have no control over these AI services, and all information is presented as-is and without any warranties or guarantees by the Company. All use is at your own risk, including the entering of any personal, sensitive, or confidential information. We assume no responsibility for the content, data or security practices or any other actions of these AI services. You expressly relieve the Company from any and all liability arising from your use of tools powered by these AI services.

C. Analytics Services

Please note that we use an analytics service, Vercel Analytics, to gather information about our website visits. Vercel Analytics is a privacy-friendly, cookieless analytics tool. To learn more about Vercel Analytics and how it handles your data, please review Vercel’s privacy policy.

D. Web Beacons

Pages of our website may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages. We may use this information to provide a better website user experience, and tailor our marketing communications.

6. Other Important Information.

A. Linked Websites

Our website may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve the Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.

B. Children’s Privacy

Our website does not target or knowingly collect any information from individuals under the age of eighteen (18).

C. Changes to our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notification that the Privacy Policy has been updated on our website home pages. If we make material changes to how we treat the personal information we collect, we will notify you through a prominent notice on our website home pages, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page.

7. Contact Information.

For questions regarding this Privacy Policy, you may contact us using our email address: contact@stylethimble.com